SEO
Search engine optimization is the core and essence of a website that could mean that you may or may not receive visitors. If users can not access the site and it is not visible in the search engines, you should ask yourself why the company at all amassed a website. Is it because you have a whim strong brand that you do not think people use search engines to find a site? I've even talked to the webmaster of large groups that have not been interested in search engine optimization because "appealing to the B2B segment." Most entrepreneurs are interested in what you can do to improve positions on Google. If I had one crown of all who want to come top of the searches in a competitive niche, I would be wealthy. Search engine optimization takes time, requires a lot of wear and, consequently, it costs money. But the investment delivers results when you begin to optimize a website and dare risk not to take that space online that you can take? The risk is that competitors will otherwise be there and take market share. What share of traffic comes from search engine optimization? It is often said that 51% of all web traffic is from organic searches (Source: Bright Edge 2015), but the company does not advertise it may be up to 90% of the traffic. This means that there is a very large proportion of the revenue directly from search engine optimization. Even if you do not have an online shop that does a search engine optimized website more leads for your sales force and higher brand awareness. But other channels than Google needs search engine optimization. To optimize for different search engines like app store (search strip mobile), Facebook, Youtube, Twitter, LinkedIn requires different types of methods because they work in different ways. But Google has not stopped all search engine optimization? No search engine optimization is a work that is dynamic and will always be up to date because the rules of the game are changing. Companies like Google are doing everything to find those that use poor and spammy methods, but the basic principle is to make the site better, easier to index and improve the reputation around the site, for example by providing links are practices still apply. How do you work with the search engine optimization? Search Engine Optimization consists of three different parts of onsite optimization, offsite optimization and infrastructure (technical SEO). Onsite optimization is about how a website is built and is often about tactics. Offsite optimization focuses on how various links from other sites work it can be about content marketing, public relations, affiliate sites and you ask if you can get links. Technology is things that are related to development and IT operations that IP addresses and the speed of a website. To have a website that ranks well it is necessary to keep abreast of the latest updates, but also to regularly check their site clean up and correct the things that need to be changed. It can for example be about pages that no longer works or links go to pages that have been removed. Make sure to have a long-term perspective and a strategy for your site When building a new website or are updating a website is keyword analysis an important part in order to write lyrics based on what the target audience looking on. Previously, many a perspective on a few keywords while most users use several keywords in their searches. This means that the more keyword combinations, variations in language and more keywords used in optimization of websites.
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List of the best free tools for search engine optimization and online marketing Google has published a document called the basics of search engine optimization which we recommend you read before you start experimenting with different tools. A cornerstone of all web marketing is to evaluate information tools such as Google Analytics and Google Webmaster Tools and follow the guidelines published in the Google Webmaster Forum. But there are plenty of good and free tools and sites that you can use to quality assure your sites. Tools for keyword analysis and content marketing Keywords statistics have become more complex and now you can see not only the keywords but also the intent of the search behaviors. There are also some tools to find what you are writing about. If you use WordPress, you can use plugins Keyword Suggest and Insight.
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